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    Become a Product Engineer Podcast

    Watch users, fix systems, and design for humanity — product engineering with Don Norman

    Podcast

    Don's career makes this episode unusually wide-ranging: early computing, human error, aviation safety, Unix, Apple product decisions, digital cameras, color TV, and the long arc from usable products to systems that shape society. The through-line is straightforward but demanding: if you want better products, watch what people actually do, notice the workarounds they no longer complain about, and treat clusters of small usability problems like real product debt.

    The second half brings that thinking into the present. Don and Kent talk about AI coding tools as force multipliers that still need direction, architecture, and supervision, then zoom out to Design for a Better World and the Don Norman Design Award. The result is a conversation about product sense that spans decades without feeling dated: the tools change, but the responsibility to understand people, systems, and consequences does not.

    Guest

    Don Norman

    Author of Design of Everyday Things

    Homework

    Resources

    Become an Epic Product Engineer

    with Kent C. Dodds

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